UK consumers are talking more and more with their friends and relatives about the London 2012 Olympics and Paralympic games, but the rise in buzz about the games is very gradual. To date, football remains a much bigger talking point, particularly among men and many traditional sport fans.

Spirit Airlines just took baggage fees to new heights by increasing the amount it costs to stow a bag in an overhead bin to $100 for passengers who pay for that bag at the gate. The new fees go into effect Nov. 6. Those who plan ahead can save money. Paying at the airport counter or kiosk will cost $50. Pay at a reservation center and it costs $40. Pay online and it drops to $35. Join Spirit’s $9 Fare Club and it’ll cost you $25. Current fees now range from $20 for domestic flights for $9 Fare Club members to $45 for a carry-on bag paid for at the gate.