Choice Hotels International Inc. named Edward J. Valle chief marketing strategist. In this position, he will provide leadership for the company’s consumer marketing efforts. His oversight will include leading the company’s advertising, promotion and strategic marketing activities, as well as the Choice Privileges rewards program.

Bolongo Bay Beach Resort in St. Thomas introduced a Three-Night Island Getaway special featuring rates from$363 per room, based on double occupancy, a savings of 50 percent off nightly rates. Reservations for the Three-Night Island Getaway must be made by Oct. 15 for travel through Oct. 31.

Silversea Cruises has unveiled 17 Grand Voyages for 2010. Grand Voyages is designed for travelers who want a more leisurely pace. They offer extended voyages from 30 to 91 days.

The U.S. Department of Transportation (DOT) has assessed a civil penalty against Spirit Airlines for violating DOT consumer regulations. Spirit was assessed a civil penalty of $375,000 for failing to comply with rules governing denied boarding compensation, fare advertising, baggage liability and other consumer protection requirements.

IATA reports that in latest Premium Traffic Monitor there are now early signs of an upturn in the number of passengers traveling in premium seats. By July, numbers were still well below the levels seen a year ago with a 14.1 percent decline reported.

Police officers on the Caribbean island of Antigua say six New York City tourists hit them, bit them and pulled their hair during a scuffle over cab fare. Four officers testified against the tourists, on trial for assault.