Choice Hotels Names Ted Valle Chief Marketing Strategist

Choice Hotels International Inc. named Edward J. Valle chief marketing strategist. In this position, he will provide leadership for the company’s consumer marketing efforts. His oversight will include leading the company’s advertising, promotion and strategic marketing activities, as well as the Choice Privileges rewards program.

Mr. Valle reports to Chris Malone, chief marketing officer. Valle most recently served as vice president of marketing for Panera Bread Company, where he oversaw all corporate and franchisee marketing efforts for the $2 billion retail restaurant franchisor and chain.

At Panera, Mr. Valle led national and field marketing, and also had specific responsibility for marketing strategy, promotions, direct marketing, and advertising, including the management of advertising and marketing agencies.