Mexico's Ministry of Tourism and the Mexico Tourism Board unveiled the country's new 2013-2014 advertising and promotional program titled "Live It to Believe It" at the Tower of London.

Karine Roy-Camille, commissioner of tourism for Martinique, has her work cut out for her when it comes to attracting a greater number of U.S. visitors. Martinique welcomed 614,000 visitors in 2012, a 6.3% rise over 2011. But close to 85% of those visitors were from France, with the U.S. accounting for only 4%.