Latin American travel agencies agreed to hurl an aggressive promotional blitz of their services in an effort to thwart slashed commission fees paid by airlines that threaten to make thousands of companies in the sector go belly up.
Tourist enterprises decided to map out campaigns in the news media that highlight the advantages of their services. Many of these companies risk to vanish following a cutback in commission fees paid by airlines over the sale of plane tickets.
Spanish tourism authorities hope to welcome a record-breaking 53 million visitors this year good enough for a 2.2 percent increase compared to 2002.
A report issued by Excelencia Turistica (EXCELTUR), an institution clustering major companies from all sectors linked to the leisure industry, broke the good news but warned earnings won’t fare as positively as the number of visitors.
“The diversification of Cuba’s tourist industry as far as offers, destinations, market segments and tour operators are concerned is a top priority for us,” said Cuban tourism minister Ibrahim Ferradaz. The island nation welcomed 800,000 sunbathers in the first third of the year for a 19 percent increase compared to the same period of time in 2002.




