The partnership, featuring Pressure's hit song "Virgin Islands Nice", will include a new 30-second national television commercial to support the summer campaign, which offers added value at participating hotels, restaurants and attractions across St. Croix, St. John and St. Thomas.

Tourist arrivals to Belize rose by 6.1 percent in 2013, according to preliminary data released by the Caribbean Tourism Organization. The country received a total of 294,176 tourist arrivals, up from 277,136 tourist arrivals in 2012, according to the CTO.

According to the latest ETC report “European Tourism in 2013 – Trends & Prospects“, confidence is growing in the sector, as some of the factors underlying growth will persist into the next year.

Anguilla reported a 6.8 percent increases in tourism arrivals in 2013, according to data from the Anguilla Tourist Board. The island welcomed a total of 69,068 tourist stopover arrivals, up from 64,698 in 2012, according to data from the Caribbean Tourism Organization.

The launch was five years in the making, undergoing four phases of research and development which included analyzing the travel market and Costa Rica’s place in it, and using focus groups to determine the favored brand.