After conducting a formal review of several U.S. agencies, the Saint Lucia Tourist Board has partnered with ISM as its advertising agency of record. For the next two years, the Boston-based company will develop and manage the island's brand campaign for North America.

It has been a long time coming, but directors at TUI Travel have finally confirmed they are in discussions with TUI AG about a possible merger of the two organizations. The larger German organization already owns 56 per cent of TUI Travel, with a deal potentially seeing the organization acquiring the outstanding stock.