Zachary Harding to Be Appointed Jamaica’s Deputy Director of Tourism posted by The Jamaica Observer

Eight months after marketing specialist Zachary Harding was seconded from the Wisynco Group to the Ministry of Tourism as a consultant, he is to be appointed deputy director of tourism with responsibility for niche markets, cruise shipping, attractions, events and marine projects.

Tourism Minister Ed Bartlett Tuesday confirmed Harding’s impending appointment, which is to be announced by the Jamaica Tourist Board (JTB).

“The appointment of Zachary to the JTB as deputy director of tourism is a significant strategic move designed to position Jamaica’s product diversification strategy,” Bartlett told the Observer.

Harding will join the JTB’s other deputy directors –David Shields, who has overall responsibility for marketing, and Donnie Dawson, who is responsible for the North American market. His appointment is aimed at bolstering Shields’ and Dawson’s functions by creating a wide-ranging ambit that reflects the wider demands placed on a growing sophisticated, multi-layered tourism product.

In October last year, Harding was seconded from his duties as director of marketing at the Wisynco Group where he had responsibility for over 50 brands. For the last eight months he has been working with Jamaica Trade and Invest and the JTB in an effort to further enhance Jamaica’s tourism product.

Harding, 34, was a former member of the Business Development team at GraceKennedy Remittance Services, before joining Red Stripe as a conversion development manager, where he had responsibility for developing, coordinating and implementing activities and promotions for Red Stripe’s portfolio of brands.