Wyndham Unveils Spa-Fitness Program
Wyndham Worldwide Corporation has unveiled The Blue Harmony Spa and Fitness Experience, a companywide program for its Wyndham hotels and timeshare resorts featuring signature treatments and services designed specifically with travelers in mind.
The program’s “Renew Your Inner Rhythm” tagline alludes to restoring the body’s state of harmony by engaging the five senses of smell, taste, touch, hearing and sight. The Blue Harmony concept will emphasize relaxation, rejuvenation, wellness, nutrition and fitness using rhythm and harmony as expressed through the universal language of music and dance.
As one of the first spa and fitness centers with a green strategy, the Blue Harmony concept will be sensitive to the environment with each location designed, constructed and operated as a green development eligible for Leadership in Energy and Environmental Design, or L.E.E.D., certification from the U.S. Green Building Council.
Ecologically friendly elements inside Blue Harmony facilities will include furniture and fixtures made from sustainable materials, energy-efficient lighting and robes made from organic cotton.
To cater to weary, tech-savvy travelers, Blue Harmony spa will offer innovative treatments such as a Phone Face Purifier for face breakouts and PDA Release (as in, “personal data assistant”) for the hands in addition to an extensive menu of therapeutic spa treatments and salon services.
The program targets women and men between the ages of 25 and 54, skewing towards the Generation X leisure consumer while capitalizing on the growing trend of intergenerational travel.
