Wyndham Appoints Flo Lugli EVP of Marketing

Wyndham Hotel Group, which has approximately 7,000 hotels and 11 brands, has named Flo Lugli as executive vice president of marketing, responsible for the strategy and execution of the hotel group’s global marketing efforts.

Lugli, who joins the company on July 20, will oversee the group’s distribution and e-commerce, loyalty and direct marketing, research and analytics departments, and will work closely with the group’s brand marketing teams to lead the overall strategic direction for customer engagement and market positioning for the company.

Lugli comes to the hotel group from Travelport Limited, one of the world’s largest global distribution system providers and a leader in web-based e-commerce solutions. Lugli, a 20-plus year veteran of Travelport and its predecessors, is known for building high-performance teams and developing new products that deliver operational excellence and value.

Most recently senior vice president of commercial in the Global Distribution Services Division at Travelport, Lugli was responsible for leading the company’s global distribution systems business in the Americas as well as overseeing the company’s global operations and global land and sea businesses, including the development and execution of its global hotel, car rental, and leisure strategies.