VisitBritain Step Up Online Marketing

VisitBritain is continuing to invest in its e-commerce strategy with the introduction of a flight engine on its website as well as online shopping.

The flight engine will feature inbound flights to the UK from more than 500 airlines with product offered direct by carriers or through online agencies.

British Airways, Virgin, bmi, Opodo and Orbitz are among the participating companies. Low cost carriers will also feature.

VisitBritain said the engine will offer an impartial choice for consumers as no commission will be received. Users will be presented with a range of flights and taken straight through to individual websites once they click on an offer.

The move further underlines VisitBritain´s focus on e-commerce which is key to its marketing strategy.

The organization is now developing online shopping which is already a feature in Germany but will soon be rolled out globally. It will sell a range of product and services including Oyster cards, books, maps and souvenirs.