VisitBritain Begins Launch of Pre-Olympic Promotions

VisitBritain Begins Launch of Pre-Olympic Promotions

VisitBritain is launching its new wave pre-Olympics promotion with Destination Britain North America, the region’s largest business-to-business event. Destination Britain North America is VisitBritain’s annual flagship event, bringing together British tourism suppliers with U.S. and Canadian tourism buyers.

This year, a record number of British suppliers were in town to showcase their products and negotiate business deals. Over 2,900 appointments took place during the two-day marketplace, as well as destination seminars and other networking functions. VisitBritain also launched the U.S. consumer phase of their four-year global marketing campaign, with Great Britain 3D -- the first global tour of interactive 3D art with the sole purpose of promoting a destination to an overseas audience.

Together with British Airways, VisitBritain rolled out an alternative carpet in Hollywood, showcasing why it’s never been a better time for Americans to visit Britain. Additional consumer activity included a global social media photo contest hosted on VisitBritain’s award-winning Facebook page (www.facebook.com/loveuk) and two offers from campaign partners British Airways -- a 72-hour flash offer from any of British Airways’ California gateways to London and a national discount from any U.S. gateway to Britain. The California offer is now closed. Visit www.ba.com/great until Oct 31 to register and book the national offer. Travel must be completed by March 31, 2012.