Visit London Kicks Off North American Ad Campaign

Visit London launched its latest North American advertising campaign. Themed “Welcome to my World,” the Visit London campaign will reveal London through the eyes of London locals, promoting value for money activities in London as well as highlighting more advantageous exchange rates for U.S. visitors.

The promotional activity is across radio, print and online and will include locals’ tips on where to go, neighborhoods to explore, events and ways to make the dollar go further. The campaign is running in key cities including New York, Chicago, Miami, Los Angeles and San Francisco. Visit London’s promotion will include special flight offers from British Airways and hotel rates from Radisson Edwardian to make London a more affordable holiday destination.

This year Hampton Court Palace and the Tower of London will celebrate the accession of Henry VIII to the throne, Kew Gardens has its 250th anniversary and Charles Darwin’s birth is commemorated at the Natural History Museum. Visit London’s marketing initiatives are rolling out across the capital’s key visitor markets including Britain, Europe and North America. Visit London spends over $19 million on international promotion of the capital each year and further marketing activity for the rest of 2009 is being developed. For more information, visit www.visitlondon.com.