Visit London Announces New Strategy for London TV

Visit London has launched London TV as an “on demand” service on Visit London site, making it immediately available to 137 million broadband users around the world. The broadband service is a key part of Visit London´s digital strategy in the build up to the Olympic Games in 2012.

Programming from the channel will continue to be broadcast on airlines and in hotel rooms, black cabs, trains and buses and through television services such as Home Choice.

These outlets have accumulated a potential audience of 22 million since launch and Visit London plans to raise this universe to 65 million viewers by the end of 2006.

In addition a successful pilot study has led to a new London TV product designed specifically for hotels. Directly targeting cash-rich visitors, London TV works with hotel concierges and Morris Visitor Publications to deliver an in-room guide to the best London has to offer, updated every week of the year.

Launched in September 2004, as the first channel dedicated to providing detailed round-the-clock information about a single city, London TV provides information, inspiration and entertainment from the one of the world´s most exciting city.