Virgin Holidays Targets Families, Couples with New TV Ad

Virgin Holidays has released an advertising campaign targeting families and couples considering long haul holidays worldwide.

The 40-second television commercial, created by Kitcatt Nohr Alexander Shaw, and produced and directed by Aardman Animations, has been on air from the beginning of this month. This month’s telecast will be followed by a second shorter execution mid month.
The Get more with Virgin Holidays campaign features Virgin Holidays brand awareness ads running on national TV throughout January, which aim to raise awareness of all worldwide destinations, and drive sales and brochure requests for 2007.

Other elements of the campaign include a promotional stand which will be touring four major shopping centers along with travel partners across the UK namely Lakeside, Bullring, the Arndale Center and Bluewater throughout January.