Virgin Atlantic Signs Full-Content Pact with Amadeus

Amadeus has signed a worldwide agreement with Virgin Atlantic to ensure travel agents have access to the airline’s full range of content. Jon Harding, general manager, international and distribution for Virgin Atlantic, said, “We have always been and remain committed to travel agencies who form an essential part of our multi-channel distribution strategy.

We are delighted to announce this agreement with Amadeus and look forward to building on the close working relationship we enjoy with them.”

The full range of Virgin Atlantic’s fares, schedules and inventory made available through the Amadeus system will be the same, and offered under the same conditions, as that offered through any indirect or direct channel, distribution provider or website.

Amadeus has over 130 agreements which enable travel agents to access airlines’ full inventory. This represents over 255 million bookings a year, or 70 percent of all airline bookings sold by Amadeus travel agencies worldwide.