Virgin Atlantic Names Simon Bradley Vice President of Marketing, North America

Virgin Atlantic Airways has appointed Simon Bradley as its new vice president of marketing, North America. Bradley continues his career in promoting travel to the U.K. and joins Virgin Atlantic from VisitBritain, the official U.K. tourism agency.

Bradley will oversee the North American marketing team and continue to promote the carrier’s highly successful global advertising campaign, “Your airline’s either got it or hasn’t”; enhance brand awareness; drive trial in its 10 U.S. gateways; explore valuable partnerships; and further build media relationships.

Bradley held the position of vice president Americas at VisitBritain and implemented marketing strategies for not only the U.S. but also Canada, Mexico, Brazil and Argentina. Bradley, along with a team of marketing professionals, spearheaded marketing campaigns that were introduced on multiple platforms such as digital advertising, media relations, and social media.

Prior to that, Bradley’s roles at VisitBritain were European based and included general manager of customer relationships in London and regional manager, Europe Nordic in Stockholm. Bradley began his career working for a number of travel and destination companies in the U.K. where he led marketing and commercial teams.