Virgin Atlantic Launches First Global Marketing Campaign

Virgin Atlantic Airways has begun its first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.” The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on -- a passion for flying and challenging the norm to give travelers a unique and unforgettable flight experience.

Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?” ‘It’ represents what makes flying Virgin Atlantic great, from complimentary car service on all four legs of the journey to moving from curb to Clubhouse in under 10 minutes at Heathrow’s Upper Class Wing, to a fully flat bed with your own aisle access. These are just some of the ways that separate Virgin Atlantic from the rest, and as one ad proclaims, Virgin Atlantic is “Je ne sais quoi. Defined.”