Value Retail Announce New Alliance with Iberia

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06 March 2012 4:18pm
Value Retail Announce New Alliance with Iberia

The Chic Outlet Shopping Villages by Value Retail have announced a key new alliance with Iberia Plus, the frequent flyer program of Iberia.

Members of Iberia Plus Program will be entitled to receive 15 Avios for every 12 Euros or GBP spent in any of the luxury outlet boutiques throughout the nine Chic Outlet Shopping Villages, making luxury shopping in Europe an even more rewarding experience.

To register their claim, members must present their receipts at the Tourism Information Centre or Welcome Centre in the Village on the day of purchase. Avios accrued through the Iberia Plus Program can be redeemed for award tickets with Iberia, or other Partner Airlines, upgrades to Iberia Business Class, hotel accommodation, car hire and much more.

"We are delighted to working with Iberia and to participate in the renowned Iberia Plus frequent flyer program. It will be beneficial for driving inbound tourism and increased footfall to the Chic Outlet Shopping Villages in Spain; La Roca Village, Barcelona and Las Rozas Village, Madrid, as well as all nine Chic Outlet Shopping Villages across Europe. We look forward to an enduring relationship with Iberia in 2012," comments Ian Stazicker, Head of Tourism, Value Retail.

This new alliance between Iberia Plus and Value Retail further serves to enhance the visibility of the collection of Chic Outlet Shopping Villages to a global audience and to offer Iberia Plus members a new opportunity to earn Avios.

"This is a key partnership for us, providing our Iberia Plus members further opportunities to acquire Avios in core destinations across Europe. The alliance with Value Retail increases our partners to more than 90 in total, offering our five million members exclusive offers on the best in travel and leisure. The international offering of the nine Chic Outlet Shopping Villages perfectly meets the demands of these members for quality products and luxury services and we anticipate a successful year ahead in 2012" adds Javier Deleito, Manager, Iberia Plus.
 

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