Vail Resorts to Invest Nearly $85 Million to Enhance Guest Experience
Vail Resorts, Inc., has announced new resort projects underway this summer for the 2010-11 ski season that will continue to focus on Vail Resorts’ longstanding commitment to delivering an unparalleled guest experience. Vail Resorts anticipates spending $75 million to $85 million in 2010 on high-profile amenities for its mountain and lodging business that cater to bringing the finest mountain resort experience to its guests.
Projects underway and planned this summer for the 2010-11 winter season include Vail Mountain High Noon Lift (Chair 5) replacement with a new high-speed quad lift that will continue to serve Sun Up Bowl and Sun Down Bowl. The new lift cuts the ride time in half from 12 minutes to six and has an uphill capacity of 2,400 people per hour.
The new Chair 5 lift will significantly enhance the guest experience of Vail’s legendary Back Bowls by giving skiers and riders a faster lift that provides easier access to lap terrain in the area and also improves skier circulation across Vail Mountain.
Vail Resorts is also adding a new 14,750-square-foot restaurant at Heavenly Mountain Resort, located at the top of the Heavenly Gondola. It is expanding the tubing facilities at Adventure Ridge on Vail Mountain with additional tubing hill lanes and a new enclosed lift. Adventure Ridge currently offers adults and children a variety of winter activities including tubing, ski biking, kids snowmobiling, nature snowshoe tours and more.
It’s continuing to invest in grooming and snowmaking equipment at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Resorts. For the 2010-11 ski season, Vail Resorts is upgrading and increasing its fleet of over 130 snowcats.
Vail Resorts continues to focus on its summer offerings and new this summer is the addition of an alpine coaster at Breckenridge Ski Resort, planned to open in August 2010 and operate in the summer and winter. The Alpine Coaster will be located at the Peak 8 Fun Park and the three-foot elevated track will wind guests of all ages through loops and curves within the canopy of Peak 8 giving coaster riders spectacular mountain views.
Also, the Epic Summer program is back for its second year offering families an all-inclusive guided trip designed to showcase a quintessential Colorado vacation experience. Families can choose from a four- or seven-day itinerary with a local guide who leads the tour which highlights summer activities in the Rocky Mountains including horseback riding, gold panning, hiking in Rocky Mountain National Park and much more.
This all-inclusive trip is offered at a great value with transportation in Colorado and meals included. Prices start at $249 per adult per night ($183 per child per night, ages 6 to 12) for the week-long trip. Airfare is not included.




