Two-thirds of US Smartphone Owners Have Booked Travel on Them

Two-thirds of US Smartphone Owners Have Booked Travel on Them

J.D. Power and Associates reports that two-thirds of U.S. smartphone owners say they have downloaded games and social networking applications to their device. More than half (54 percent) say they have downloaded travel software, such as maps and weather applications, while 53 percent indicate having downloaded entertainment-oriented applications.

This indicates that smartphone owners are continuing to integrate their device usage into both their business and personal lives. Overall satisfaction with smartphones and traditional mobile phones is considerably higher among owners who use their devices for social media activity, compared with satisfaction among owners who do not access social media platforms on their phones.

Among smartphone owners who use their device to access social media sites such as Twitter, LinkedIn and Facebook, satisfaction averages 783 on a 1,000-point scale, and nearly 22 points higher than among those smartphone owners who do not often use social media sites on their device. Currently, more than half of smartphone owners report having used their device to access social media sites via the mobile web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9 percent, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 versus 696).