Turarte: 55 Years of Art and Tourism
Among its top functions, it targets the production and marketing of artistic shows and other expressions of music and dance under different formats, as well as the production and export of wardrobe, footwear, hats and other accessories related to showbiz.
The company is focused on shedding light on this culture and that’s why it features a well-assorted artistic catalogue made up of nearly 2,000 artists grouped in different categories.
The country’s most outstanding artistic products are offered by the agency: Tropicana Cabaret Show, Parisien Cabaret at Cuba’s National Hotel, the flagship show at Varadero’s International Hotel and many other internationally acclaimed artistic expressions.
Over the past 55 years, the agency has been in charge of mammoth productions at Tropicana Cabaret, memorable shows at cabarets Copa Room of Riviera Hotel, Parisién of Cuba’s National Hotel, Continental of Varadero International Hotel, Rumayor in Pinar del Río, Guanaroca at Cienfuegos’ Jagua Hotel, Nocturno in Holguín, San Pedro del Mar in Santiago de Cuba, and many other; by the hand of such artistic directors as Joaquín M. Condall, Manolo Rifat, Silvano Suárez, Tomás Morales, Andrés Gutiérrez, Santiago Alfonso and Rafael Hernández, just to mention some; along with dancers, excellent musicians and unforgettable performances by Rosa Fornés, Omara Portuondo, Juana Bacallao and Elena Burque among the illustrious group of boldface names that we consider part of Cuba’s cultural heritage.
Likewise, TURARTE is proud of the success and awards obtained by its textile and scenographic products at national and international levels, thanks to the talent of remarkable designers like Rafael de León, Manolo González, Manolo Barreiro, Otto Chaviano, Eusebio González and Abraham García, and the excellent products created by specialists at our Workshop.
The participation of the agency in conventions, fairs, national and international events, as well as artistic tours around different countries, has delivered intellectual satisfaction and significant dividends to the economy of our country as a result of the level of organization, management and interest of executives, specialists and technicians that have dealt with the managing side of the entity, which presently counts a Head Office and seven subsidiaries throughout the country.
As for the future, the company aims at marketing the Musical and Dance Artistic show product, by highlighting cultural values and putting dynamism into its market management.
Turarte is also looking forward to reaching out to new markets, placing its Catalogue at growing tourism circuits in the country, such as the north key of Ciego de Ávila- Camagüey.
Within the framework of the 55th anniversary of the Artistic Shows Agency, Turarte S.A launched a promotional campaign that teed off with the production of a video with the theme A Disfrutar del Verano, by song-writer Osvaldo Montero, which was chosen by the Cuban Music Institute as the 2014 summertime song in our country. It’s included in our company’s catalogue and the author invited Cuban stars to record it (the song was played by all Cuban radio stations during the summertime).
A campaign is also being developed on the internet, by means of banners on the Excelencias Group’s three e-newspapers with international scope, September 1 – November 30, translated into English, Portuguese and Spanish languages, along with a two-page advertorial on the 127th issue of Excelencias Turísticas del Caribe y las Américas magazine.
