Trinidad & Tobago Holds On to UK PR Team

The Tourism Development Company of Trinidad & Tobago has appointed Fleishman-Hillard’s dedicated Travel & Tourism Division to drive PR activity in the UK & Ireland from September 2007.

The FH team has been briefed to implement a media relations program supported by trade and consumer campaigns. Projects will include publicizing the current “Take Time Out” trade campaign and maximizing media opportunities from the legendary Trinidad & Tobago stand at World Travel Market in London this year.

FH will also be working with the TDC to publicize the extensive annual calendar of events that take place on the islands, including Carnival 2008 on Trinidad and The Tobago Jazz Festival.

Through an integrated and strategic communications program FH will help the TDC to position the islands of Trinidad & Tobago as “The True Caribbean.” Part of this strategy will include hosting an extensive visiting journalist program.

“The islands of Trinidad & Tobago offer a diverse and truly Caribbean holiday proposition which FH’s extensive destination PR experience will help us to effectively communicate to the media and, in turn, our target audiences,” said Nova Alexander, Manager (UK, Ireland, Benelux & Nordic) Tourism Development Company of Trinidad & Tobago.