Travelocity, AOL Strengthen Ties

Travelocity and AOL have renewed and expanded their marketing partnership for two years. Under the terms of the agreement, travelocity.com will continue to serve as the exclusive provider of flights, hotels, car rentals, cruises and vacation packages for AOL Travel.

The companies have also agreed to more broadly share technologies and resources moving forward with Travelocity integrating its editorial content and video, traveler reviews, RSS alerts and other personalization features into AOL Travel.

Richard Harris, senior vice president, strategy and distribution for Travelocity said that expanded agreement with AOL supports company´s strategy of focusing “on ensuring that consumers have all the resources to create great travel experiences”.

The analysis on the deal between two companies indicate that by providing more editorial content, video clips, and tourist reviews, “it makes the offering stickier and hopefully more persuasive”. MSNBC report also says, “After suffering through three years of subscriber defections, AOL has been beefing up its globally accessible AOL.com stage to attract non-AOL subscribers.”