Sustainable-tourism Marketing Strategy Takes Shape in Britain

VisitBritain launched Green Start, a sustainable-tourism marketing strategy aimed at boosting the clout of accredited English accommodation providers and visitor attractions.

To encourage more participants, VisitBritain will waive the $50 charge for the first 500 businesses to join Green Start.

Potential clients will be able to search the VisitBritain and EnjoyEngland websites for sustainable tourism offers at the point of sale.

In London alone, more than 30 hotels and attractions have signed up to earn awards for their environmental credentials, as has the island of Jersey.