Starwood Appoints Chad Waetzig as SVP marketing for Sheraton Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. has appointed Chad Waetzig as senior vice president of marketing for Sheraton Hotels & Resorts.

Waetzig will report to Javier Benito, Starwood´s executive vice president and chief marketing officer.

Mr. Waetzig will be responsible for Sheraton´s worldwide marketing efforts including leading the research, analysis, strategy and execution for all brand-related marketing programs including advertising, promotions and brand partnerships. He will also spearhead the marketing strategy supporting Sheraton´s new brand positioning centered around warm, comforting, connections.

Mr. Waetzig joins Starwood from Marriott International, where he most recently served as senior vice president, Select Service Brand Management and was responsible for developing the business strategy and brand action plans for Courtyard, Spring Hill Suites and Fairfield Inn brands.