St. Lucia Gets Aggressive with U.S. Travel Agents

The United States’ Northeast, mid-Atlantic, Southeast and Midwest regions are getting a taste of St. Lucia tourism through a four-week-long road show.

Travel agents in the United States are cheering new destination developments on St. Lucia as the island’s tourist board’s four-week road show rolls through the Northeast, mid-Atlantic, Southeast and Midwest sections of the country.

Lorine Charles-St. Jules, the St. Lucia Tourist Board’s Director of Marketing for North America, reported lots of excitement from travel agents about the value and quality of accommodations and attractions available on the island, in addition to the varied airlines to choose from. “They are responding really well to our summer and fall promotion, which offers savings to consumers as well as incentives to agents to book St. Lucia,” she disclosed.

St. Lucia’s Director of Tourism, Maria Fowell, says the road show and promotion are part of the nation’s efforts to build stronger relationships with an important segment of the travel industry.

“St. Lucia is raising the bar for you and your clients,” Charles-St. Jules told a packed house at the Crest Hollow Country Club in Woodbury, New York last week.