Spanish Institute of Tourism Launches Social Media Campaign

The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional “sun and beach” holiday by using social media. It has launched a campaign on leading social networks including Twitter, Youtube and Facebook under the slogan “Spain, a country to share.”

While Spain remains the largest destination for U.K. holidaymakers in terms of the sheer volume of visitors it attracts (around 6 million a year), it has been hit by the downturn and the strength of the euro against the pound.

The new Spanish online campaign will offer potential visitors to the country an inside view of what it has to offer by getting Spaniards to share their tips on Spain’s hidden corners and best places to experience its culture and food.