Sol Melia Wins Spain’s Business Excellence Award

On Dec. 13, Spain’s Ministry of Industry, Tourism and Trade awarded the Prince Felipe Business Excellence Awards in the Tourism Excellence category to Sol Meliá. Sol Meliá became the first Spanish company to receive the prize for the second time.

Sol Melia’s most important milestones in improved competitiveness were achieved through a consistent brand equity strategy (Paradisus, Gran Meliá, Me, Meliá, Innside, Tryp and Sol) and customer relationship and online sales projects.

With regards to globalization, one of Sol Meliá’s most prominent characteristics, the company has opened up new markets such as Bali, where it has developed a model of sustainable tourism over a period of 25 years.

The Spanish hotel chain has properties in 30 different countries. In December the company began operations in China with the opening of its first hotel, the Gran Meliá Shanghai.

With regard to the company contribution to the preservation and improvement of natural and cultural heritage, Sol Meliá presented a thorough report focusing on sustainability and social and cultural responsibility in its hotels and corporate offices. This focus has led to the company being certified as a Biosphere Hotel Company by the Institute of Responsible Tourism, supported by UNESCO.