Sol Meliá Brings the Caribbean Warmth to Europe

Between April and June 2007, the North America and Caribbean Division of Sol Meliá has been carrying out a groundbreaking promotion in the hotel industry. Hotel chains generally invite small groups of travel agents to visit their hotels, but this time around Sol Meliá has taken Caribbean cuisine, culture, folklore and color to 9 major European cities.

The Flavors and Colors of the Americas roadshow is a major sales promotion for the different destinations involved, all of them popular amongst European travelers, and also many of the hotel chain’s major travel partners.

Multi-million dollar investments by the company in recent years have led to the addition of Gabi Club, Nikki Beach, Romance by Paradisus, Family Concierge or the Experience Manager as just some of the new features Sol Meliá offers in the Caribbean. Apart from these new features, Sol Meliá has also created the new ME by Meliá hotel brand in the Caribbean and has renovated and extended several hotels in the region.

To present all of these new products and services, a strong team of experts in food and beverage, hotel activities, sales and management from the Sol Meliá teams in Mexico, the Dominican Republic, Costa Rica, Panama and Puerto Rico have been hosting major events in key European cities between April and June.

After the kickoff in Berlin at the end of April, Flavors and Colors has moved on each week to Zurich, Frankfurt, Barcelona, Milan, Paris, Brussels, Madrid and finally London to host food festivals, make presentations in booking centers, attend events with the radio and press, provide training for travel agents, and host shows imported directly from the Caribbean.