Sheraton Hotels & Resorts Unveils New Global Spa Concept

Sheraton Hotels & Resorts Unveils New Global Spa Concept

Starwood Hotels & Resorts Worldwide, Inc. announced the launch of Shine for Sheraton, a global spa concept designed exclusively for Sheraton Hotels & Resorts. On the heels of the brand’s recent $6 billion brand revitalization effort, Shine for Sheraton will debut in new properties across the globe and as a new spa solution for existing hotels and resorts. Sheraton has selected Germaine de Capuccini, a leading global spa and skincare brand, as the preferred product partner for Shine spas.

Shine for Sheraton was developed exclusively for Sheraton by Starwood Hotels’ in-house spa team to offer both business and leisure guests an upscale, approachable spa experience. In collaboration with Shine’s preferred product partner, Germaine De Capuccini, the spa offers five signature treatments -- including a massage, facial, body treatment, manicure/pedicure and a treatment for two -- to help guests find their glow.

Sheraton also utilized guest feedback when designing the spa concept. Research reveals that the Sheraton guest values the quality of luxury, but not the pretense often accompanying it. Eight out of 10 Sheraton guests are likely to consider using spa services when traveling, including male guests -- 54 percent only visit spas while traveling.

The brand’s signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic. The global roll out of Shine for Sheraton will continue with l2 openings scheduled over the next 15 months including the Sheraton Shanghai Hong Kou, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in North and Latin America.