Sandals Promotion Ties In with Wedding Comedy in Theaters

Sandals Resorts launched an international marketing campaign to celebrate the release of Warner Bros. Pictures’ new comedy, “License to Wed,” which opened July 3.

With scenes filmed on location at a Sandals resort, the plot follows newly engaged Ben Murphy (John Krasinski) and Sadie Jones (Mandy Moore) on the path to start their life together and live happily ever after. However, they must first pass Rev. Frank’s (Robin Williams) marriage-prep course that tests their relationship.

The Sandals License to Wed campaign includes TV and print ads, multi-city promotions and a consumer sweepstakes. In addition, more than 3,000 agents nationwide have partnered with Sandals to display “License to Wed” movie posters to drive consumer traffic through their doors.

A new package, designed for the launch of the movie, offers a 50 percent discount on several romantic amenities, including in-room champagne, sprinkled rose petals, a scented bubble bath and a gift bag.

The $500 value is priced at $250 through August 31 on bookings of six nights or longer at any Sandals resort and is good for travel through December 20 and from January 1 to December 20, 2008.