Sandals Launches Video Channel

By Gay Nagle Myers

Sandals Resorts International launched videos.sandals.com, an online video channel to serve as a tool for travel agents to share an in-depth look at Sandals and Beaches resorts with their clients.

“We know agents want to communicate with their clients in the most relevant ways, and currently video is that tool,” said Kevin Froemming, president of Unique Vacations, an affiliate of the worldwide representatives of Sandals and Beaches.

The first “webisode,” titled “From Naples to Sandals Resorts,” highlights Sandals’ Discovery Dining program and takes viewers through the process of creating the perfect pizza.

Equipped with the freshest ingredients, a wood stone oven and a native Italian chef, the video takes viewers into the kitchen and serves up Caribbean pizzas in true Italian tradition. The webisode series will run through January, with new videos airing biweekly.

Source: Travel Weekly