Royal Caribbean International names new Senior Vice President, Marketing

Royal Caribbean International announced the appointment of Alice Norsworthy to senior vice president of Marketing, effective on October 4. Norsworthy is formerly of Walt Disney World and will be responsible for all aspects of the cruise line´s marketing program, including brand strategy and positioning, consumer and trade advertising, Web and loyalty marketing, research, and brand development.

In her former position at Disney, Mrs. Norsworthy served as senior vice president of Business Integration, Products & Services where she was responsible for the development of new products and services concepts for the Walt Disney World Resorts.

Prior to working at Disney, Mrs. Norsworthy was the Advertising and Promotions manager for Boardwalk & Baseball, Inc. in Davenport, Florida and an advertising account executive with Robinson, Yesawich & Pepperdine in Orlando, Florida.

Mrs. Norsworthy, who received a Bachelor of Arts degree from the University of Florida in Gainesville, will report directly to Adam M. Goldstein, Royal Caribbean International President.