Reed Travel Exhibitions to Launch World Travel Market Latin America

Reed Travel Exhibitions to Launch World Travel Market Latin America
By James Shillinglaw

Reed Travel Exhibitions (RTE), an organizer of events in the global travel and tourism industry, said it would launch World Travel Market Latin America. The first World Travel Market (WTM) Latin America will take place in São Paulo in April 2013. RTE is working with the Brazilian tourist board, EMBRATUR, to develop a hosted buyers program for WTM Latin America.

World Travel Market Latin America seeks to address what RTE calls the booming Brazilian and Latin American travel and tourism industry. Latin America will attract 33,127,000 tourists (including those travelling between countries and into the region) in 2011 rising by 5.2 percent a year to 55,191,000 in 2021, according to the World Travel & Tourism Council.

This increase in visitors sees Latin America top the table of percentage increase in tourists spending over the next 10 years rising 7.5 percent over the period to $70.8 billion in 2021.

The launch of WTM Latin America is being supported by the continent’s travel and tourism industry, according to RTE, including national and regional tourist boards and leadings hotel chains.

São Paulo Convention Visitors Bureau (SPCVB) Executive Director Toni Sandro said: “Another great event is arriving in the city of São Paulo. São Paulo has the privilege to welcome, for the first time, the most important international event in the world for travel and tourism. Thousands of visitors will have the opportunity to sample the cultural and leisure attractions of the Latin American business capital."