Ramon Sanchez Takes Over as Marketing Vice President for the Puerto Rico Convention Bureau

The appointment of Ramon Sanchez to join the Puerto Rico Convention Bureau (PRCB) as new marketing vice president was announced by Ana Maria Viscasillas, president and CEO of that institution. Mr. Sanchez was serving as sales and marketing manager for Paradisus Sol Meliá.

“As a partner and associate of the Bureau, Ramon has endorsed our vision of making Puerto Rico the top destination for meetings in the Americas,” Mrs. Viscasillas said. “His vast experience in sales and marketing within the hospitality sector, coupled with his expertise of the travel industry, make him the right person to be at the helm of our marketing efforts.”

Mr. Sanchez will be in charge of enforcing the Bureau’s marketing policies, including the advance of promotional initiatives and strategies for the destination, advertisement, communications, e-marketing, research studies and the forging of strategic marketing alliances, the PRCB stated in a press release.

He’ll also supervise and oversee joint actions with the Bureau’s allies in terms of promotional and publicity efforts.

In the past, Mr. Sanchez served a stint as deputy executive manager of advertisement and marketing for the Puerto Rico Tourism Company and has worked in the realm of sales and marketing for some of the island’s major hotels, like Caribe Hilton, International San Juan (formerly the San Juan Grand), the Westin Rio Mar Beach and the Golf Resort & Spa.

Mr. Sanchez, a Puerto Rican native, is a graduate of the Allied Institute of Technology in Chicago, Illinois. He’s currently an active member of Meeting Professional International. As part of the working team in charge of putting Puerto Rico on the map as a travel destination, Mr. Sanchez has headed the Marketing Committee of the Puerto Rico Hotel & Travel Association.