Radio ad campaign in Caribbean countries to promote regional tourism gains airplay

Bridgetown._ Four commercial jingles on radio stations advertising interregional pleasure trips are now hitting the airwaves in the 30 member states of the Caribbean Tourism Organization (CTO) as part of a campaign to spur regional tourism.

The Caribbean itself is the region’s third source of visitors. Roughly 20% of interregional travel occurs between the summer months of July and August, when people embark on trips to attend festivals, sports events and to go shopping.