Puerto Vallarta, AMResorts, Aeromexico Target Latino Market

The Puerto Vallarta Tourism Board, AMResorts and Aeromexico have joined forces to create a promotional campaign designed to highlight the destination’s cultural assets to a Latino population.

The campaign is targeting radio and digital media, including Spanish Broadcasting Systems, Telemundo and Univision in such markets as California, Texas and New York. One component of the campaign is a sweepstakes that awards winners with three-night Puerto Vallarta vacations, including accommodations, activities and transportation.

Source: Travel Pulse, http://www.travelpulse.com/puerto-vallarta-amresorts-aeromexico-target-latino-market.html