Puerto Rico Tourism Revamps Website

Luis Rivera Marín, Executive Director of the Puerto Rico Tourism Company (PRTC), today launched PRTC’s new digital promotional strategies, which include a redesigned SeePuertoRico.com website and the expansion to new digital platforms.

The redesigned website now features a better navigation experience through a more attractive, streamlined design that encourages users to explore the fascinating sites that Puerto Rico has to offer.

The website redesign includes a wide range of features, including new taxonomy, photo galleries, and content, such as a drop-down menu, social plug-in integration, user intuitive navigation, listings and directories, and a booking engine in the same page. In addition, the user has direct access to the entire content of the website in a single click.

The SeePuertoRico.com website is now also available in Spanish to attract the Spanish-speaking market in the US, as well as Latin America and Spain, and also for local users who look for information to plan their vacations. For the German market that now has direct flight service to Puerto Rico through Condor, a micro-site version of the website was prepared in German.

In addition, hotels, tour operators, and other services endorsed by the PRTC are promoted on the website to help users plan their vacations. With this feature, PRTC assists its partners and allies within the industry in their promotion and further helps the economy and development of tourism companies in Puerto Rico.

To reach the influential tourists, the PRTC is promoting the destination through social networks, such as Facebook, Twitter, and Pinterest, where the advertising campaign has also been integrated.