Puerto Rico Launches Salsa National Marketing Campaign

Puerto Rico Tourism Company (PRTC) has launched a national marketing campaign enticing travelers to learn to salsa on the eastern Caribbean island.

Angie Sloan, regional director for PRTC in the UK, said: “The destination has been opened up significantly to travelers from the UK since the launch of British Airway’s direct flight from London Gatwick and this campaign will showcase the destination as one that invites a mix of Latin, Caribbean and American cultures, particularly in Old San Juan, reborn in recent years as one of North America’s hottest urban destinations and the place to experience Puerto Rican salsa.”

Renowned for its 212 miles of spectacular coastline, Puerto Rico welcomes around 3.7 million tourists to its shores every year and the Puerto Rico Tourism Company hopes the new campaign will raise its profile even further.