PR Firm Tasked to Sell British Virgin Islands

Somerset PR business ADPR has landed the account to handle UK public relations for the British Virgin Islands Tourist Board.

The West Lambrook-based business has been tasked with upping the number of British visitors to the group of 60 islands which are situated in the Caribbean, east of Puerto Rico.

The media relations campaign will include supporting the islands’ tourist board at exhibitions and events throughout the year.

Managing director of ADPR Alice Driscoll, said: "Having worked with the BVI Tourist Board on various projects, we are delighted to be working with them on an ongoing basis. The ADPR team are looking forward to bringing the BVI’s alive." and creatively promoting tourism over the next year."