Pegasus, Google Partner to Help Hotels Attract Direct Bookings

Pegasus, Google Partner to Help Hotels Attract Direct Bookings

Pegasus, the technology provider that connects hotels with distribution channels, is working with Google. The new Google Hotel Price Ads (HPA) program is designed to help hotels to capture direct bookings on their websites. “In a way,” said Dave Sjolander, vice president of product management, distribution services for Pegasus, “Google has incorporated hotel metasearch functionality into their core search processes by allowing entry of arrival and departure dates and deep linking to an OTA or hotel website. Hotels need to be participating so that consumers have a choice of booking through an OTA or direct with the hotel.”

Sjolander said that Pegasus is also announcing a similar product called MetaSearch Services (MSS) that enables hotels to participate in this manner with traditional metasearch sites, such as Kayak and others. Early results have shown as much as a 5:1 return on investment from pilot customers.