Oneworld to Support Budapest’s Winter Tourism Promotion

Oneworld threw its weight behind a campaign to attract thousands of additional visitors to Budapest this winter. The “Budapest Winter Invasion”, which runs from 1 December 2007 to 31 March 2008, is being coordinated by the Hungarian National Tourist Office (HNTO) with the alliance’s latest recruit Malev Hungarian Airlines, plus the Hotel Association of Hungary and Budapest Airport.

More than 50 of the Hungarian capital’s hotels are participating, along with the Municipality of Budapest and a range of other service providers, such as car rental company Hertz.

The overall aim is to boost the number of tourists traveling to the city by 20,000 this coming winter and increasing nights spent there by visitors by some 80,000.

Participating hotels will offer travelers one additional night’s stay free as a gift for every three they book, enabling guests more fully to enjoy what Budapest has to offer.

Malev will support this with special fares making a trip to Budapest even more accessible than ever.

Budapest Airport is backing the campaign aiming to strengthen Hungary’s tourism with premium advertisements within the terminal buildings, on its website and through a wide range of other communication channels.

The promotion is being supported by its own website available in English, French, German and Italian.