NYC & Co. Unveils New Gay & Lesbian Travel Campaign

City Council Speaker Christine Quinn and NYC & Company CEO George Fertitta announced the city’s first-ever integrated marketing and communications campaign to promote gay travel to New York City, a yearlong initiative to commemorate the 40th anniversary of the Stonewall Riots.

Through an international and domestic print, outdoor, web, and communications campaign, the Rainbow Pilgrimage will showcase New York City’s vibrancy while highlighting its reputation as a gay- and lesbian-friendly travel destination. It will emphasize a visit to the destination as a “rite of passage” for the gay and lesbian traveler.

In addition, through a relationship with Travelocity, Rainbow Pilgrimage travel packages will be available for the LGBT community to book trips to New York City throughout the year.

The announcement took place at NYC & Company’s Official NYC Information Center in Midtown Manhattan.

NYC & Company will launch Rainbow Pilgrimage advertising that will generate more than 300 million impressions in key markets. Digital banner messaging will commence April 13 in markets such as the United Kingdom, Canada and the United States asking travelers to “Join the Rainbow Pilgrimage and Plan Your Journey.”