New Tourism Strategy Spells Bright Future for Bulgaria

New Tourism Strategy Spells Bright Future for Bulgaria

Bulgaria will launch a major new tourism strategy highlighting the wide range of attractions the country has to offer as it attempts to raise its profile in the UK as a mainstream holiday destination during the participation of the country at the World Travel Market.

Bulgaria's participation at WTM coincides with the launch of a new UK advertising campaign which promotes Bulgaria under the banner of "Magic Lives Here" and focuses on some of the country's lesser-known tourism products including spas and well-being, culture and folklore; and eco-tourism.

The campaign forms part of a wider effort by Bulgaria to position itself as a desirable tourist destination in three of its major markets: the UK, Germany, and Russia.

The advertising campaign is being supported with a wider communications campaign of PR activities. Bulgaria Tourism has also launched an official new web portal www.bulgariatravel.org which is available in nine languages. It covers more than 450 cities, resorts and villages and provides information on everything from conference facilities to UNESCO World Heritage Sites.

In a significant boost to Bulgaria's ambitious plans to establish itself as a world-class spa destination, Sofia has been selected to host the 18th Annual Congress of the European Spas Association in 2013.