New Orleans Reeled in Good Visitor Numbers in 2010

New Orleans Reeled in Good Visitor Numbers in 2010  

New Orleans’ tourism industry has achieved a major milestone, welcoming 8.3 million visitors in 2010, a 10.7 percent increase over 2009, and the first time to reach 8 million visitors since Katrina. Those 8.3 million visitors spent $5.3 billion, a $1.1 billion increase over 2009 and the highest spending in the city’s history, according to a study released today.

The 2010 New Orleans Area Visitor Profile survey is conducted by the University of New Orleans (UNO) Hospitality Research Center for New Orleans destination marketing partners.

Visitation increased by 800,000 (10.7  percent) from 7.5 million people in 2009 to 8.3 million in 2010. Visitor expenditures increased by $1.1 billion (23.6 percent) in 2009 to $5.3 billion in 2010. Vacation/pleasure visitors spent an average of $569 per trip or $142 per day. The number of visitors age 25-34, a demographic New Orleans began targeting more aggressively in 2010, saw an increase from 15.4 percent in 2009 to 18.4 percent in 2010

Tourism is New Orleans’ most important economic engine, employing 70,000 people and pumping $5 billion in new capital into the city each year, more than any other business sector. Domestic and international visitors spent $9.3 billion in the state of Louisiana in 2010.

The majority of visitors who stayed in a hotel made reservations through the hotel website (34 percent), a travel agent (22.6 percent), or a travel website (20.5 percent). 7.6 percent of visitors called their hotel directly, while 6.1 percent used association housing during their stay in New Orleans.