New Deputy Secretary to Lead New Mexico’s Tourism Department

Roger Craig Swagerty, long-time hotel owner and a former town councilor and mayor of the Town of Red River, has been named a Deputy Secretary of the New Mexico Tourism Department, effective Monday.

“I look forward to working with an outstanding team of tourism marketing and promotion professionals, as well as helping the department build on its successful marketing efforts,” Swagerty said. “We live in a great state, with an abundance of cultural and natural resources and it is a dream of mine to be able to share the story of why we are a unique and special place.”

Swagerty owns and manages The Riverside in Red River. He also owns and leases several retail stores in Red River. He makes his home in Albuquerque with his wife, Cindy, and son Allen.

“We welcome Craig to our team,” said Michael Cerletti, Secretary of the Tourism Department. “He has long been a dedicated member of the New Mexico tourism community, and we are confident he will help us keep moving forward in our efforts to promote our beautiful Land of Enchantment.”