Mobile Devices Generate over a Quarter of U.S. Digital Travel Transactions

According to the latest report from Criteo, mobile commerce (including tablets) is growing like weeds, everywhere. Travel is one of the early adopter sectors in mobile e-commerce, and it is the third largest sector in U.S.

In all of mobile retail commerce, smartphones have become the bigger platform, and in the U.S. they are the majority now. And, as the report says, although the conversion rates on smartphones are lower than desktop or tablet, smartphones generate more transactions due to significantly higher traffic.

And of course, as smartphone screen-sizes get larger, such as with the iPhone 6 and Samsung Galaxy, consumers are finding smartphones a convenient way to complete purchases.

When it comes to the split between smartphone platforms, the difference between iPhone and Android phones isn’t as much as anecdotal as one would think, according to the data from Criteo, in the chart below. Travel brands, or really any early adopter brands that have focused in a big way on iOS need to rethink their mobile product strategy.