Leading Hotels of the World Launches New Website

The Leading Hotels of the World, Ltd., the luxury hospitality organization, launched a new website, designed to educate and engage discerning travelers through comprehensive solutions to their traveling needs.

The enhanced site, which has been infused with an “experiential” feel, has garnered positive feedback from industry professionals and has already delivered a considerable spike in on-line bookings, as seen in a 35 percent increase in the conversion rate just weeks after going live.

The site, http://www.lhw.com/, boasts new allows visitors to explore the brand’s portfolio of 450 exquisite hotels in more than 80 countries through rich content, photo libraries, programs, as well as the inclusion of regularly-updated destination guides and interactive maps.

In addition, detailed filtering mechanisms allow users to pinpoint desired locations by selecting personal preferences such as child-friendly, historic hotels, conference capabilities, golf, and spa resorts to name a few.

Each filter is “additive” (i.e. overlapping), resulting in a completely customizable target list of options. In view of the Leading Hotels of the World’s extensive global presence, the website is currently available in English and German. Additional language translations, functional enhancements and content are slated to roll out in the future on http://www.lhw.com/.