Lat Am Execs Pick Own Region for Incentive Travels

Lat Am Execs Pick Own Region for Incentive Travels

The sixth edition of the survey on Incentives and Motivation in Latin America Sponsored by AV-Business & Communication yielded interesting results. The number of companies using Incentive Programs has been growing in the past years, reaching a total of more than 60 percent of the sample.

More than 150 Managers and Directors of diverse Latin American Companies participated in AV-Business & Communication's survey.

The first relevant result has to do with destinies chosen for incentive travels: Argentina, Brazil and Mexico make the podium, followed by Europe, The Caribbean and United States of America.

According to Alejandro Verzoub, president of AV-Business & Communication, and expert on Incentive Travels and Programs: “This is an opportunity presented and empowered by the global crisis: the development of a market grouping South and Central America, and Mexico. Many local corporations have programs which include incentive travels to reward clients and employees and it’s a great way to counter the dependence, sometimes excessive, on emissive markets such as U.S.A or Europe."

In terms of costs, according to executives who know the budgets for this type of event, 44 percent of these trips cost more than $1.200 per person; and more than 30 percent of companies admitted to have an annual budget of over $100.000, even if in 2009 it reached almost 35 percent it is still a considerable investment.

This type of investments shows more and more predisposition to making incentive programs. According to the results less than 18 percent claims no to have any budget for the programs.